Featured Brand
From Humble Beginings to Global Acclaim: Our History
A lot has happened since 1906. From our humble beginnings as an arch support company, New Balance has evolved into a renowned global brand, represented by world-class athletes and ambassadors across the globe. We innovate relentlessly, driven by what the future might hold—because we're not just a heritage brand; we’re a brand with heritage.
Our Purpose
Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities worldwide. Our Brand Purpose reflects the driving force behind everything we do. It’s about being part of something bigger than ourselves.
Our COMPANY Values
At New Balance, how we do business is important. At New Balance, values matter and character counts. We take pride in our culture, and our values are the foundation of everything that we do. Integrity, because how we do business is more important than the results we achieve. Teamwork, because together we are greater than the sum of our parts. Total Customer Satisfaction, because ensuring we are at our best is important for all.
THE NEW BALANCE BRAND MISSION
Our Mission drives how we work and where we focus. We have always been committed to creating quality product for our athletes and customers, providing a safe and respectful environment for our associates, and giving back to the communities we live and work in.
