History

A lot has happened since 1906. From our humble beginnings as an arch support company, New Balance has evolved into a renowned global brand represented by world-class athletes and ambassadors around the world. We innovate relentlessly, driven by what the future might hold - we're not a heritage brand, we’re a brand with heritage.

Purpose

Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Our Brand Purpose captures the driving force behind everything we do. It involves being part of something bigger than us.  

Valu​​​​​​​es

At New Balance, how we do business is important.  At New Balance, values matter and character counts. We take pride in our culture, and our values are the foundation of everything that we do. Integrity, because how we do business is more important than the results we achieve. Teamwork, because together we are greater than the sum of our parts. Total Customer Satisfaction, because ensuring we are at our best is important for all. 

Mission

Our Mission drives how we work and where we focus.  We have always been committed to creating quality product for our athletes and customers, providing a safe and respectful environment for our associates, and giving back to the communities we live and work in.